Caped Mario from Super Mario World appears on the cover of the September 27th, 1993 issue of TIME magazine.

The eighth-grade history book, The American Nation, published by Prentice Hall, has a picture of Super Mario Kart on page xvi.

A two-page spread of a drawing of Mario and Bill Gates, appearing in the May 21st, 2001 issue of TIME magazine. Illustration by Edward Sorrell.

Foxtrot regularly mentions gaming and Mario is no exception.

One page of the booklet included with Limp Bizkit's Three Dollar Bill, Y'all$ album has Mario laying down a "phat groove" on a turntable. The doctored picture was originally Super Mario 64 game art.

Editorial cartoon appearing in the Vancouver Sun on February 15, 2001. By Grahm Harrop.

In the background, the Super Mario 64 intro plays on nine TVs. As far as we can tell, Mario is not mentioned in the ad.

This picture of a Lincoln High School play appeared in the Vincennes Sun-Commercial around March 24~25th, 2001.

Mario in his SMB2 pose appeared in the February 26th, 2005 edition of The Boondocks.

Mario Lemieux, #66 on the Pittsburgh Penguins, is nicknamed "Super Mario." He retired after the '96-'97 season, but later "pulled a Jordan" and returned to the ice on December 28th, 2000.